Google PPC Ad Ranking: Money Doesn’t Always Talk the Loudest
Pay per click advertising through the Google Ad
Words program may seem to be all about who has the highest bid, but in most cases money isn’t the primary factor considered when paid ads are ranked for a given keyword. There are two other factors that can be considered and these other factors sometimes speak much louder to Google than what you are paying per click.
Ranking on Landing Page Value
Google can consider the quality and value of the web page that an ad leads to when considering its placement in relation to other paid ads for the same keyword. This is why it is so important to really build up the website and make sure the page visitors land on when they click through to the site has been well … Read More